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At RCREW, we believe in the power of real-world connection. Our signalling bracelets, inspired by diverse LGBTQ+ pride flags, are designed to help you find your people: subtly broadcasting your identity to those who understand.
Whether you're walking down the street, sitting in a café, or navigating a new city, these bracelets make it easier to connect with others who share your experiences and values.
To someone unfamiliar, they read as colourful beaded bracelets. To someone who knows the codes, they're a quiet signal across a crowded room.
Our journey began at a vibrant gay event in Berlin, where our founders noticed something simple yet profound: many attendees wore the same branded t-shirts, creating an instant, visible sense of community.
But beyond the confines of the event, they saw those same t-shirts scattered randomly across the city: strangers recognising strangers, a silent network of connection.
That observation sparked an idea: what if we could create that sense connection and community everywhere, not just at LGBTQ+ events?
What if you could signal your identity in everyday life: at work, on the train, in the queue at the supermarket, and find your people in the moments that matter?
Every RCREW bracelet is handmade in the UK by disabled workers at Watford Workshop, a charity providing meaningful employment and a living wage to disabled individuals.
This partnership is central to who we are. When you wear RCREW, you're supporting two communities at once: LGBTQ+ visibility and disability inclusion. Your purchase creates real jobs, not token donations.
We believe in impact you can see. Not a vague "percentage to charity," but skilled workers creating something beautiful with their hands, earning a fair wage, and taking pride in their craft.
LGBTQ+ people have always found ways to signal to one another. From the green carnations of Oscar Wilde's era to the hanky codes of the 1970s to the rainbow flag, every generation develops visual languages for finding community.
Our bracelets are part of that tradition. They exist for the moments when you want to be seen by the right people: the colleague who might understand, the stranger in the coffee shop, the person sitting across from you on the train who's wearing the same colours.
In a world trying to make us invisible, visibility is resistance.
Outside of apps, gay bars, and Pride events, we're largely invisible to each other. The person next to you on the train, the colleague two desks over, the regular at your local café: they could be your people. You'd never know.
RCREW changes that. Our bracelets create the conditions for connection in the places you least expect it. No algorithms. No profiles. No swiping. A signal on your wrist and the serendipity of everyday life.
And every bracelet creates something beyond connection. Handmade by disabled workers at Watford Workshop, each piece supports meaningful employment alongside LGBTQ+ visibility. That's impact you can wear.
